Aldien Hotel Consultants - Strategic, Effective, Hospitality Management
Frits Marechal,    Food and Beverage Management Consultant
Frits attended the Hotel and Restaurant School in Amsterdam, the Netherlands, and completed his apprenticeship and chefs training with the Royal Dutch Navy, attaining the position of executive chef, before commencing his career in private industry. In addition to his training in the Netherlands, Frits attended Academie Nationale de Cuisine in France, and obtained a degree in Food and Beverage from Ryerson in Canada. he is an award winning chef, achieving Gold Medals at culinary olympic shows in Frankfurt Germany, Okanaga Japan, Puerto Rico, Luxembourg, U.S.A., and Canada.
In private industry,Frits has held senior management positions in Europe, the Caribbean and Canada as Executive Chef, Food and Beverage Director and Regional Food and Beverage Director, the latter of which involved the management of the food and beverage operations of seven hotels with over 350 personnel and a budget in excess of $12 million.
Frits is experienced in all aspects of hotel food and beverage operations, including menu and kitchen design, operational management, control of food, beverage and labour cost, purchasing and budgeting.
Kevin Kluts,      Marketing and Sales Consultant
Kevin Kluts has developed a comprehensive understanding of the hospitality industry. His lengthy experience is the direct result of a variety of senior roles from Director of Sales to General Manager of hotel operations spanning over 20 years.
Kevin was Vice President, Worldwide Sales for Best Western International in their headquarters in Phoenix, Arizona, during which time he was awarded the Executive Employee of the Year 2006 for the contribution he and his team made to revenue and market penetration.
Before his work in the USA, Kevin spent more than eight years with Royal Host Hotels in Canada, developing  his skills in sales, marketing and hotel operations.
As General Manager of Royal Hosts 267 room Chimo Hotel in Ottawa, Kevin oversaw a $6.2 million refurbishment program of the property. Previously, he directed the national sales and marketing initiatives for the 36 multi-branded properties under the Royal Host umbrella. He was active in the development of e-commerce sales and marketing strategies and developed a specialized Matrix sales division.
Kevin also served as Director of Sales and Marketing for the Carlton Hotel in Auckland New Zealand, and Director of International Sales for C.D.L. where he developed access to the Asian and European markets for the New Zealand market.
A native of New Zealand, Kevin studied hotel management, completing a five year course before operating hotels and marketing and sales departments in both New zealand and North America. He has been active in professional organizations and served on the board of the  Canadian Society of Association Executives, the Advisory Board in Toronto and ACTE in the US, as well as the Executive Board of Christchurch Hotel Association and as treasurer of the Fiord Land Tourism association.
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